An elevated design system that increased conversion and AOV in 60 days

Hours Collection Shopify homepage design with oversized editorial typography and menswear hero image

Hours

Converted new customers on an unconventional sizing system

Buttz Shopify homepage design with hero campaign banner, category navigation tiles, and bestsellers section

Buttz

5.9% conversion with 12.9% email sign ups at launch

Forms Shopify store on MacBook Pro — full collection catalog with streetwear tees, hoodies, art toys, and accessories

Forms

Doubled conversion and +14% AOV on 6,000 products

APOC Store Shopify website design showcasing fashion, glass jewellery, furniture, and London store

APOC

Little Otter whole-family mental health platform on MacBook — insurance-covered virtual therapy homepage with family hero photography

Little Otter

Two mobile screens: left, the BAU-HOUSE homepage with "Updated Stock for 2025" messaging, product cards, and full-bleed category banners; right, the Martine Rose brand page showing a filterable product grid with prices.

BAU-HŌUSE

Two mobile screens for T+H. Left: a scrollable product grid with tees and zip-up hoodies, each priced at $85–$285. Right: the Brown Tee product detail page ($85) with an image carousel, expandable details/returns accordions, a size selector (S–XXL), and a green "Add to Bag" button.

@media (min-width: 800px) { .hero-work-heading { font-size: var(--text-h1-size) !important; line-height: var(--text-h1-line-height) !important; } } @media (max-width: 392px) { .hero-work-heading { flex-direction: column; } .hero-work-heading > span:last-child { align-self: flex-end; } } ShovelWork

ShovelWork