Godspeed
A branded and performing D2C experience for the #1 brand on Grailed

Godspeed NYC Shopify homepage design with GT Tracksuit campaign hero and red branded navigation

Notes

  • Godspeed NYC is the number one selling brand on Grailed. With a loyal customer base built through resale and streetwear community channels, the brand is now moving into direct-to-consumer, and needed a Shopify presence that could support that shift. We redesigned the full site from the ground up, starting with a visual identity refresh covering typography, color, and art direction, then carrying that system through every page. The build is designed to convert a new audience without losing the brand equity that made Godspeed what it is.

Stack

  • Shopify

Partners

  • Harry Amond - Frontend Develpment
Godspeed NYC Shopify homepage design on MacBook with full bleed GT Tracksuit campaign photography
Godspeed NYC brand identity wordmark and red color palette for streetwear Shopify rebrand
Godspeed NYC mobile product page design for Vital OG Logo Thermal with size selector and restock notification
Godspeed NYC mobile navigation and cart design with accessory cross-sells and free item incentive
Godspeed NYC Shopify collection page design for streetwear sets with full product grid

Want a Shovel website?

Get started