https://shovel.studio

Hours
Brand and web design with CRO driving $1,000,000+ in attributed revenue

Shoulder Hoodie in black, editorial model, size selector Hours Collection Shopify homepage and product page design for men's streetwear brand

Notes

  • Shovel rebuilt Hours Collection’s brand identity and Shopify website, then provided ongoing conversion rate optimization (CRO). Since CRO testing began, dashboard reporting attributes $1,000,000+ in additional revenue to winning tests, with revenue per visitor up 12.77% and average order value up 11.37%.
  • The identity covered Blanks, Signature, Graphics, and Accessories, supported by a design system spanning the storefront, email, ads, and mobile app. Within 90 days of launch, conversion rate increased 4% and average order value increased 4%, adding six figures in monthly revenue at existing traffic levels. The website earned a Site of Sites feature.
  • Shovel remains Hours Collection’s Black Friday Cyber Monday partner with ongoing content, email, and ad support.

Stack

  • Shopify

Live URL

Timeline

  • Launched April 2026 · Updated October 2026
Hours Collection Shopify homepage design with oversized editorial typography and menswear hero image
Hours Collection Signature brand identity monogram design on cobalt blue background
Hours Collection Shopify product page design for Blanks Collection baggy sweatpants with reviews
Hours Collection Shopify navigation design with category and collection flyout menu
Hours Collection brand identity design showing four product line wordmarks and typography system
Hours Collection mobile collection page design with quick-add size selector on iPhone
Hours Collection Shopify navigation design with category and collection flyout menu
Hours Collection app and email design for SS26 Signature campaign with editorial street photography

Roman Hessary

Founder

"I’m very thoroughly impressed… you’ve understood the brand from a perspective that sometimes feels like it’s like an internal dialogue… I think it captured our minimalism but made it feel very premium."

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