https://shovel.studio

Hours
A full identity and design system that drove +$51,000 in the first 60 days

Shoulder Hoodie in black, editorial model, size selectorHours Collection Shopify homepage and product page design for men's streetwear brand

Notes

  • Hours needed a full identity built from scratch across four product lines: Blanks, Signature, Graphics, and Accessories. Founder Roman wanted to move the brand past its Instagram roots and build something with real shelf life. We designed a wordmark, type system, and color palette, then carried that system across their Shopify store, email, and app before building out the entire site. 53 days after launch, the store conversion is up 0.07% and AOV up $2.55. This is revenue that covered the project cost. We also gained a Site of Sites feature for this.

Stack

  • Shopify

Partners

  • Marcus Procida - Brand & UX/UI Designer

Live URL

Hours Collection Shopify homepage design with oversized editorial typography and menswear hero image
Hours Collection Signature brand identity monogram design on cobalt blue background
Hours Collection Shopify product page design for Blanks Collection baggy sweatpants with reviews
Hours Collection Shopify navigation design with category and collection flyout menu
Hours Collection brand identity design showing four product line wordmarks and typography system
Hours Collection mobile collection page design with quick-add size selector on iPhone
Hours Collection Shopify navigation design with category and collection flyout menu
Hours Collection app and email design for SS26 Signature campaign with editorial street photography

Roman Hessary

Founder

"I’m very thoroughly impressed… you’ve understood the brand from a perspective that sometimes feels like it’s like an internal dialogue… I think it captured our minimalism but made it feel very premium."

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Forms Shopify store on MacBook Pro — full collection catalog with streetwear tees, hoodies, art toys, and accessories

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Godspeed NYC Shopify homepage design on MacBook with full bleed GT Tracksuit campaign photography

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APOC Store Shopify website design showcasing fashion, glass jewellery, furniture, and London store