APOC
Doubled conversion and +14% AOV on 6,000 products

APOC Store homepage design featuring avant-garde jewellery editorial and home objects collection

Notes

  • Shovel redesigned APOC’s fashion marketplace, which carries 6,000+ products from 200+ designers. Following the redesign, conversion rate doubled.
  • Average order value increased 14%.
  • The website was featured in Browsing Mode.

Stack

  • Shopify

Partners

  • Harry Amond - Frontend Development

Timeline

  • Launched October 2025 · Updated October 2026
APOC Store Shopify website design showcasing fashion, glass jewellery, furniture, and London store
APOC Store women's fashion collection page with Karladilaw apparel and designer bag listings
APOC Store product page design for Julye Man twisted shirt on desktop MacBook layout
APOC Store mobile navigation UI showing menswear categories, jewellery, and bags on iPhone
APOC Store designers directory page with grid and list view for independent fashion labels

Jules

Co-Founder

"Nice and efficient to work with. Also, a good eye and understanding of other strong websites (like Acne, etc.), so there is a certain level of trust."

Want a Shovel website?

Get started