Forms
5.9% conversion with 12.9% email sign ups at launch

Artifaxing streetwear Shopify store desktop — multi-brand collection page with graphic tees, hoodies, and accessories

Notes

  • Shovel built Forms, a headless marketplace for art, fashion, and objects, in summer 2025. It brings Forms, Artifaxing, WINS, and Slawn City onto one platform while preserving each brand’s identity.
  • A token-driven design system shares UI components and email infrastructure across brands. Built with Next.js, Shopify, Sanity, and Mailchimp, the platform supports product launches, editorial content, checkout, and segmented email flows without rebuilding for each brand.
  • The marketplace recorded a 5.9% conversion rate. Artifaxing’s landing page achieved a 12.9% email signup rate within its first 30 days. A free-item incentive increased average order value by 15%.

Stack

  • NextJS
  • Shopify
  • Sanity
  • Mailchimp

Partners

  • Braden Lamb - Frontend Developer

Timeline

  • Updated October 2026
Artifaxing Shopify store on MacBook Pro — full collection catalog with streetwear tees, hoodies, art toys, and accessories
Artifaxing silver carabiner product page — zinc alloy logo keychain accessory, $24.99, everyday carry EDC gear
Artifaxing OSv1.0 mobile app UI — limited drop homepage with hoodie lookbook, logo accessories, and cart interface
Slawn City art toy Shopify mobile product pages — H.O.R.A.N blind box collectible and SAWS limited edition resin figure
WINS movement club Shopify mobile experience — athletic streetwear brand with drop-style product grid and editorial photography
Artifaxing heavyweight zip-up hoodie product page — oversized fit, fleece-lined, $58.99, size selector and temperature range UI

Artifaxing

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