WINS. MOVE TOGETHER, WIN TOGETHER.

 Close-up of the back of an Active Tee featuring a neon green logo above bold text that reads “MOVE TOGETHER, WIN TOGETHER,” with smaller text showing “@ARTIFAXING @WINS.”

Over three months we worked on a rewarding project with WINS to help translate the movement club into the web with an evolving landing page to full Shopify ecomm website with Mailchimp email marketing to support it. This was broken into calculated phases and we worked closely with Artifaxing to make the digital experience match the in-person activations. In order to understand what the brand is about, we flew to London to attend the first run-led event. Essentially, this is a run-n-gun operation aiming to spread a positive message to an active-minded audience with the taste of streetwear culture. ASCII 3D art, animated clothing models, militia inspired styles make this website a special introduction to the WINS community.


Services

Web design, Headless ecommerce development, Email marketing

www.forms.co/wins

This is not a run club.

Summer 2025.
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A blend of discipline, energy, and unity. Built on values. Activated by action.

Website homepage for WINS, showcasing “Active Gear Now Issuing,” product images for Active Tee and Ballys, recruitment enlistment form, mission log, tactical submissions, photo gallery, and event highlights in Paris.
Landing

ASCII Three JS, Shopify products, Mailchimp API capture

Website homepage for WINS, showcasing “Active Gear Now Issuing,” product images for Active Tee and Ballys, recruitment enlistment form, mission log, tactical submissions, photo gallery, and event highlights in Paris.
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Product page for the Active Shirt, showing a brown tee with neon green logo on the front and back, listed at USD 34.99 but marked sold out. Page includes product description, sizing options, fabric details, and a recruitment sign-up form.
Product

Dynamically pulling content through Shopify's product CMS

Product page for the Active Shirt, showing a brown tee with neon green logo on the front and back, listed at USD 34.99 but marked sold out. Page includes product description, sizing options, fabric details, and a recruitment sign-up form.
Scroll down to see page layout
Close overlay
Size guide for the Active Shirt, featuring model photos in different fits, a detailed size chart in inches and centimeters, instructions on how to measure, and an enlistment form at the bottom.
Size guide

Conditional assets showing through Shopify's product CMS

Size guide for the Active Shirt, featuring model photos in different fits, a detailed size chart in inches and centimeters, instructions on how to measure, and an enlistment form at the bottom.
Scroll down to see page layout
Close overlay

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Artifaxing

Thank you for bringing my vision to life!

Technology

NextJS, Shopify, Sanity, Mailchimp