APOC STORE. An online fashion, design, and art marketplace.

Behind-the-scenes—two models crouched in a sunlit studio reviewing a phone; barcode beanie, cutout knit, black top, studded bag; shoes and laptop on floor.

A redesign of one of independent fashion's most complex marketplaces with 5,500+ products and 200+ designers. We've been able to drive a 50% CVR improvement in its first year.

Services

UX/UI design, Frontend development

Technology

Shopify Liquid, Microsoft Clarity

www.apoc-store.com

Scaling a curated marketplace.

Winter 2026.
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200+ independent designers working on their own terms

Mobile screenshot of APOC homepage featuring editorial tiles, “New designers,” category edits, product carousels, and London store callout.
Home Feed

Editorial gateway to drops, designers, and London store

Mobile screenshot of APOC homepage featuring editorial tiles, “New designers,” category edits, product carousels, and London store callout.
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Mobile screenshot with slide-out navigation (nested categories; “Men” selected) over a designer page preview and product cards.
Global Navigation

Nested menu enabling rapid, structured browsing

Mobile screenshot with slide-out navigation (nested categories; “Men” selected) over a designer page preview and product cards.
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Mobile product page for NASTYAMASHA Cotton Mini Shorts with image carousel, size selector, sticky Add to Cart, details, and related items.
Product Detail

Sticky add to cart, variant selection, and structured info

Mobile product page for NASTYAMASHA Cotton Mini Shorts with image carousel, size selector, sticky Add to Cart, details, and related items.
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Mobile screenshot of collection filtering with faceted controls (category, color, size), clear/apply actions, and results grid.
Collection Filters

Faceted refinement by category, color, size, brand, attributes, stock status

Mobile screenshot of collection filtering with faceted controls (category, color, size), clear/apply actions, and results grid.
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Get information for a project with us

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Jules Volleburg

Co-Founder

"Nice and efficient to work with. Also, a good eye and understanding of other strong websites (like Acne, etc.), so there is a certain level of trust."

Recent projects.

Website and branding work.
Model wearing Slawn Logo Lock Tee with Artifaxing Carabiner
Forms
5.9% conversion w/ 12.9% email sign ups
A couple lies on a bed smiling and engaging lovingly with their baby, who looks up at them. The scene feels warm and intimate, with soft natural light and cozy tones.
Little Otter Health
$9.5M+ raised
EGNARTS Adjustable Carabiner Pants, Beige—ultra-wide paperbag waist, adjustable rope belt with carabiner; styled with white long-sleeve and boots.
APOC STORE
Discoverability for 5,500+ products
Model in Todd Patrick color-block long-sleeve and light-wash relaxed jeans with knee rip, standing against a gray studio backdrop.
BAU-HOUSE
Foundation Shopify build
See more work