APOC STORE. An online fashion, design, and art marketplace.

Behind-the-scenes—two models crouched in a sunlit studio reviewing a phone; barcode beanie, cutout knit, black top, studded bag; shoes and laptop on floor.

Amid a year of expansion that included the launch of a London store, APOC STORE is a curated marketplace for progressive fashion, design, and art, spanning 5,500+ products from 200+ vendors. Built on Shopify Liquid, we enforced consistent product data and imagery with deterministic formatting; improved discoverability through balanced typographic hierarchy, mobile stepper navigation, and advanced faceted filtering on collection pages; designed product pages with sticky add to cart, quick add for multi-variant items, and structured table-based size guides; overhauled blog templates for cleaner typography, image handling, and taxonomy; and instrumented Microsoft Clarity to drive continuous UX iteration, with development support from Headache and Ryan Ritzenhaler.

Services

UX/UI design, Frontend development

Technology

Shopify Liquid, Microsoft Clarity

www.apoc-store.com

Scaling a curated marketplace.

Winter 2026.
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200+ independent designers working on their own terms

Mobile screenshot of APOC homepage featuring editorial tiles, “New designers,” category edits, product carousels, and London store callout.
Home Feed

Editorial gateway to drops, designers, and London store

Mobile screenshot of APOC homepage featuring editorial tiles, “New designers,” category edits, product carousels, and London store callout.
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Mobile screenshot with slide-out navigation (nested categories; “Men” selected) over a designer page preview and product cards.
Global Navigation

Nested menu enabling rapid, structured browsing

Mobile screenshot with slide-out navigation (nested categories; “Men” selected) over a designer page preview and product cards.
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Mobile product page for NASTYAMASHA Cotton Mini Shorts with image carousel, size selector, sticky Add to Cart, details, and related items.
Product Detail

Sticky add to cart, variant selection, and structured info

Mobile product page for NASTYAMASHA Cotton Mini Shorts with image carousel, size selector, sticky Add to Cart, details, and related items.
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Mobile screenshot of collection filtering with faceted controls (category, color, size), clear/apply actions, and results grid.
Collection Filters

Faceted refinement by category, color, size, brand, attributes, stock status

Mobile screenshot of collection filtering with faceted controls (category, color, size), clear/apply actions, and results grid.
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Get information for a project with us

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Jules Volleburg

Co-Founder

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