Artifaxing. Preserving the past, framing the future.

Artifaxing is one of the most distinctive creative communities online—a space where over 1,200,000 people come together to share memory, culture, and inspiration. We partnered with the team to design an experimental landing page that could hold that scale while distilling the energy into a single, focused digital moment. The identity is anchored by a logo designed by Paul Nicholson / Number 3, best known for the Aphex Twin logo. Through a deliberately paced system of email capture overlays and contextual product notifications, the site achieved a 12.9% email signup rate within the first 30 days, validating both the clarity of the concept and the precision of the execution.